The Atari 2600 defined a generation of gamers. With its sleek 8-bit graphics, sound effects, and probably the largest library of games available to any one system at this time, it was no wonder it was such a success. Over the last year, I have taken time to research the success of the Atari 2600. I’ve dredged through books, I’ve scoured the internet, and I’ve talked to early adopters of the system. It wasn’t the library of games. It wasn’t the graphics, and it certainly wasn’t the price. The key to the Atari 2600’s success can now only be seen on YouTube and other video sites. I’m talking about, COMMERCIALS!